This is really cool.
"Monderman is one of the leaders of a new breed of traffic engineer - equal parts urban designer, social scientist, civil engineer, and psychologist. The approach is radically counterintuitive: Build roads that seem dangerous, and they'll be safer."
And one part usability engineer or user interface designer...
"In Denmark, the town of Christianfield stripped the traffic signs and signals from its major intersection and cut the number of serious or fatal accidents a year from three to zero."
"A study of center-line removal in Wiltshire ... found that drivers with no center line to guide them drove more safely and had a 35 percent decrease in the number of accidents."